The Portrayal of Women in TVC and Film: An Analysis in the Gender Perspective

Bangladesh is developing as a role model in the world by great contribution of half its population- womenfolk. But recognition their every sector including media are very negligible. Deliberately or unintentionally, Bangladeshi presents women virago, petulant, subversive, subordinate, house maker, servant, etc. (Sharmeen,2011). Audio-visual tends to use women's beauty symbol sexuality televisions and movies, society views same way. Though, audio-visual have vast potential create awareness, educate people against gender discrimination recognize women’s society. we observed that, films, female characters usually revolve around limited number images; lascivious beautiful heroine, loving mother, vamp, woman crooked character (Haq, 2006). This article aims understand trend content powerful like films sensitiveness. Content analysis case study methods been used for analysis. The works literature which collected from primary secondary sources analyzed enrich reflections this paper. Based on findings concludes that social structure patriarchal system prevalent dominance all spheres no exception.